Planning your wedding flowers should feel inspiring, not uncertain and understanding the investment early on, allows you to approach the process with clarity and confidence.

This guide offers an open and honest look at floral budgets, from an experienced modern floral designer.

It will help you set realistic expectations, understand what influences cost, and make informed decisions from the very beginning of your planning journey.

Whether you’re planning an intimate countryside celebration or a large-scale multi-day Marquee Wedding, this guide will help you understand what different floral budgets provide, so you can move forward with vision and intention.

1. Starting your wedding flower budget: How much should you spend on florals?

Choosing the right floral budget for your wedding is one of the best places to begin when thinking about your floral design choices. A helpful starting point is understanding your overall wedding budget, as florals typically account for around 10% of total wedding spend. If flowers are a key visual priority, particularly for marquee weddings or design-led celebrations, this percentage can naturally increase.

As a modern luxury wedding florist specialising in marquee weddings, one of the most common conversations I have with couples is about how to align their floral vision with their investment. Flowers can play many roles within a wedding, from adding gentle colour and romance, to completely transforming a space and understanding the different levels of floral design can make your planning feel clearer, calmer, and far more exciting.

2. Why Wedding Flowers Are A Luxury Product: Understanding Floral Pricing

The honest answer is that wedding florals can vary hugely depending on scale, priorities, logistics, and the overall vision for the day. Flowers in weddings are a luxury product for florists to purchase, and the pricing of wedding floristry directly reflects this, alongside the level of design, production, and installation involved.

It’s also helpful to remember that your floral budget covers far more than just the flowers themselves, which are a premium luxury, seasonal product.

Wedding floristry pricing includes;

Your chosen florals & foliage
Design style & experience - each florist has unique design style and level of experience working in the industry
Professional staffing levels for set up and de-rig, over multiple days. For one wedding day, your chosen florist and their team can be working five to seven days in total.
Equipment and floral mechanics hire
Transport and travel
Fixed business costs
Taxes

The scale and style of your design choice directly influence these elements, which is why larger installations or marquee weddings require bigger teams, more equipment, and additional planning behind the scenes.

Understanding this early on helps couples see floristry not just as decoration, but as a carefully managed part of the overall event production.

3. Wedding Flower Budget Guide: What Different Floral Budgets Cover

Every wedding is unique in its design, scale, and floral varieties, but the guide below provides a realistic industry overview of how floral budgets typically translate into design and production.

Florals For Intimate Weddings: £4k & Under Budgets

This budget is perfect for smaller weddings where florals support the day rather than lead the design. Flowers add colour, softness, and romance in key moments without needing large-scale installations.

Typically, this level of investment may include:

Bridal party flowers
Small ceremony arrangements such as urns
Table flowers such as bud vases or small bowl centrepieces

For intimate celebrations or venue-led spaces that don’t require large installations, this can create a beautiful and subtle floral look.

Florals With A Statement Moment:£5k-£9K Budgets

At this level, couples are often ready to include one larger floral focal point alongside guest table flowers and personal florals. This could be a gorgeous large scale ceremony archway, a beautiful hanging installation, or a statement entrance arrangement.

This budget range often includes:

Bridal party flowers
Lush guest table floral bowl designs
One large feature installation

Behind the scenes, your florist will typically bring a small installation team (around 2–3 additional florists) to ensure everything is built safely and beautifully on the day.

Luxury Floral Design, With Multiple Installations: £10k-£25k Budgets

This is where floral design begins to shape the entire environment and is what we particularly recommend in luxury marquee weddings or blank-canvas venues.

Couples in this range are usually planning:

Multiple installations (ceremony florals aisles, large scale wow factor entrance arches, bespoke hanging installations)
Abundant guest table flowers
Bridal party flowers
Larger-scale design moments throughout the venue

For a luxury marquee wedding style, this level of design involves an experienced florist who manages larger teams (often 4–10 florists on site), additional equipment and design knowledge, and larger transport vehicles to safely deliver and install everything required.

Luxury Full Venue Transformations: £25k Upwards Budgets

At this level of budget, floristry moves into the world of event design & visual storytelling. These are the kinds of weddings often seen in High end editorials & Vogue-style celebrations.

Clients in this budget range are typically looking for :

Multiple large scale installations across several spaces
Fully floral guest tables
Highly abundant and luxurious ceremony florals
Bespoke Venue Transformation (ceilings, walls, stages) every space will have floral design weaved into it.

Production becomes highly significant, with teams of 10–20 florists, multiple vans, extensive mechanics, and detailed installation schedules.

This is where luxury wedding florals meet set design.

Your Next Step: Working Out Your Budget

There is no “right” or wrong floral budget, it comes down to your individual priorities and what feels comfortable for you to invest.

Some couples want flowers to play a quiet supporting role. Others want them to take centre stage and transform their marquee, frame a ceremony, or create an immersive multi-day guest experience.

Neither approach is better, only different.

The next step is to look at your overall wedding budget and decide where florals sit within it. How important are they to your overall vision? Are they subtle enhancements or a central design element?

Use the budget breakdown shared in this guide as a reference point and see which level feels most aligned with the atmosphere and look you want to create.

Then, share your budget and inspiration openly with your florist. Even an outline provides the starting point from which a detailed, thoughtfully designed floral concept can unfold.

Florists truly want to create incredible wedding scenes and we are highly invested in making your day look and feel incredibly special. When we understand both your budget and your vision, we can advise thoughtfully, manage expectations honestly, and suggest creative solutions that align with what you’re comfortable spending.

That’s when the magic really happens.

If you would like to see how we can bring your beautiful floral wedding to life, please fill in our enquiry form and we can organise your exciting floral consultation.

Credits

Luxury Marquee Company - Wills Marquees
Photographers - Rebecca Carpenter, Helaina Story , Natalie Pluck, Katy Melling

Venue: Middleton Lhotographer: Lumiere Photographic

Wedding dess: Halfpenny Londonts: Gieves & HawkPps: AG Eve

Make Up: Make Up By Lauren CurHair: Rose and Hyde

Your Wedding Flower Budget: A Transparent Investment Guide